Can the London 2012 really claim to be the ‘ethical Olympics?’

This week has seen the exciting announcement that London 2012 is less than 100 days away. Having been touted as the ‘Greenest Olympics ever’ and also the ‘ethical Olympics’ – this week the spotlight on London also revealed a darker side to the Olympics.

The Commission for a Sustainable London 2012, the body responsible for monitoring the ethical practices relating to the Olympics has been left well and truly embarrassed  as it emerged that Olympic-branded clothing to be worn by British athletes had been manufactured for Addidas in Indonesian sweatshops. With the Olympics being the biggest global event in the calendar this year, surely it is a great platform to showcase global ethical standards?

It has been twenty years since the clothing industry was exposed for its use of sweatshop labour – so why is this still happening in 2012? In fairness to Addidas, progress towards ensuring factory workers get paid an adequate wage and decent working conditions is slow. And this is not just unique to the clothing industry – Apple has recently come under fire for its treatment and conditions of staff in its factories in China.

So how can it be solved? Well the answer is not simple. We know that it is wrong for people in developing countries to be working 60 hours a week, receiving physical and mental abuse and being forced to work overtime. We know that it is wrong for human rights abuses to be taking place just so we can have the latest smartphone or tablet. But how can we enforce our morals on  companies to ensure that their suppliers adopt our developed-world practices, when all we do is shop til we drop, and do not consider for a second how are purchases came to be so cheap.

The spirit of the Olympic Games has always been about the power of sport over politics and the transition of amateurs to heroes. This spirit seems to have been lost somewhat amongst the commercialisation and sponsorship of today’s Games. The International Olympic Committee should use its position with the big movers and shakers to demand cleaner supply chains. The Olympics needs to set an example and to ensure that it is a showcase of best practice for all the world to see, and so that we can proudly say that London 2012 was the greenest and most ethical Olympics.

 

 

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What about the conflict that has helped Kony 2012 to go viral?

Firstly, let’s get this straight, I am all for raising awareness of important causes. I appreciate that raising awareness across the globe about the LRA and its atrocities in Africa is a good thing. It gets people talking about it, which leads to people doing something about it. Fine by me.

Now that is out the way, I would like to point out the irony behind Kony 2012 going viral. The only reason the message of Kony 2012 could go viral and be ‘shared’ and ‘liked’ by over 50m people worldwide in the space of a few days, is because we live in, and I quote Jason Russell, a ‘Facebook world.’

A ‘Facebook’ world would not be possible without computers and smartphones right? And the essential components that go into our computers and smartphones are the minerals tin, tantalum, gold and tungsten, the illegal trade in which – fuelled by our desire to communicate and to communicate faster – contributes to  some of the worst human rights atrocities that have taken place and are still taking place in the DRC today.

Young people across the globe have gone wild for Kony 2012 and are talking about it non-stop, which goes to show you can get messages out there and get messages spreading fast. But surely the smartphone generation should know that the very phones and computers from which they tweet, facetime or share the Kony 2012 message from, are already contributing to one of the deadliest conflicts on earth of which they are directly connected to?

I think they should know. I think the conflict minerals message should go viral like Kony 2012. Unwatchable is as it says, unwatchable – but it is films like this and messages like Masika’s that should be more vocalised. So what if it is hard-hitting and makes for uncomfortable viewing? We should know about what is happening and how we as consumers are directly contributing to the continuation of the suffering of communities in the eastern DRC.

This week the Securities and Exchange Commission (SEC) has announced a phase-in period for business on the implementation of the final rules on conflict minerals of Section 1502 of the Dodd Frank Act.  Reporting on where minerals have come from have been delayed (and no one knows how long for) to let due diligence initiatives develop. The SEC has stalled and postponed, and stalled and postponed again, on the final conflict minerals rules in the face of fierce opposition  from the US Chamber of Commerce, which has demanded it scale and tone down the rules. Big business wins again.

The issue of conflict minerals needs to go viral. Is it not considered as news worthy as Kony? Politicians, policy-makers, organisations, consumers, celebrities, young, old – everyone needs to know. Kony 2012 has shown it can be done, spreading the word and demanding action. We need to do the same to clean up the trade in conflict minerals and demand products that do not contribute to human rights abuses, not by forcing businesses to access these minerals from elsewhere – but to help to legitimise the mineral trade in the DRC, and to help the Congolese people.

 

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M4C’s Sustainability Report 2011

M4C's 2011 Sustainability Report

M4C's 2011 Sustainability Report

We’ve published our 2011 Sustainability Report – our fourth report of this kind.

We hope you enjoy reading about what we have been doing. If you have produced something similar we hope you will share it with us.

You can find more information, as well as our report on the sustainability page of our website.

If you have any feedback – good or bad – we’d love to hear from you. Just leave us a comment or drop us a line.

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Add uranium to the conflict minerals list

The Shinkolobwe mine in the DRC has apparently been ‘shut’ since 1960 when the Belgians left and the Congolese gained independence. This is the same mine that was mined for uranium to produce the Nagasaki and Hiroshima bombs. However, despite the shafts being filled with concrete by the Belgians, uranified ore has continued to be smuggled out Shinkolobwe and other uranium mines by hiding it under semi processed materials such as copper and cobalt.

Illegal artisanal mining has been known to have been taking place at the Shinkolobwe mine since it was ‘shut’. From 1997 the FDLR ordered miners to break the concrete lids to reach the rich copper, uranium and cobalt deposits with no regard to their own safety. The trade in illegal copper and cobalt exploitation continued to boom throughout the decade and workers continued to risk exposing themselves to radiation, as many Katangan mines have high levels of radiation.

The illegal smuggling of conflict minerals has caused international concern, as has the illegal smuggling of uranium. Illegal exported uranium from the DRC could have made its way to Iran, North Korea or Pakistan to aid their nuclear development programmes, or exported uranium could fall into the hands of terrorists. In 2004, President Kabilla prohibited all mining activities at the Shinkolobwe mine, but 8 miners died along with thirteen injured 3 months later, proving that mining activities were still continuing.

The UN Group of Experts on the DRC was established to monitor the exploitation of illegal minerals and found that uranium smuggling was far more frequent than first thought. They found that there were no barriers or warning signs for the local population informing them of the dangers of the mines. The investigation also found that European, Chinese, Iranian, Pakistani and South Korean companies have also been involved in the illegal exploitation of uranium.

With a complex web of Congolese political elites, foreign buyers, and agencies on the ground involved in this illegal and dangerous exportation, this is just another example of the blatant corruption and exploitation that is part of everyday life in the DRC.

The Congolese government should conduct a detailed risk analysis of uranium mining which will address the social, environmental and health impacts as well as effects the illegal trade has on human rights standards in the DRC and to do that it needs help.

How long can the trade in conflict minerals and the illegal exportation of uranium continue before the world wakes up and takes action? Surely the threat of nuclear war is enough to put a stop to this?

Answers on a postcard…

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A herd of unsustainable elephants

Warning sign - Danger Elephants

Danger Elephants

When it comes to sustainability I don’t think there is an elephant in the room but a herd. The company, that you know or think is a bit dubious, but which keeps winning sustainability awards. The stakeholder feedback that reveals how little your stakeholders know about both your business and sustainability. And my favourite, the company that is blatantly not sustainable – by sustainability professionals’ definition at least – but is doing really, really well.

We all talk about how sustainability is good for business – that sustainable businesses will do better, that sustainability is becoming a requirement.

And then you see the big, elephant of an unsustainable company – belching out CO2 like there really is no tomorrow, trampling on communities and still winning big contracts / drawing in consumers / publishing great results / expanding / generally displaying their success…and we all turn a blind eye. We generally don’t even name and shame – we’re either far too polite or have too much to lose.

There is of course some evidence that companies who manage sustainability are more successful. But while this may generally be the case – there are certainly very successful, very unsustainable businesses out there.

So how do we deal with these elephants? Do we call them the exception or anomaly? Do we sit smugly willing them to fail – maybe even predicting their failure? Or do we just trip merrily along, hoping to be proved right in the long run and believing in what we are doing?

I for one am always highly delighted when a cynic, or someone I would expect to be a cynic ‘buys-in to’ sustainability, especially for commercial reasons. I feel it somehow proves the case for sustainability – they are the people I tell other customers about, nudging the unsustainable but ridiculously successful companies out of my mind.

I am however in the camp that thinks it will all come good in the long run – the sustainable will be successful, the unsustainable will either change their behaviour or crumble slowly into the background. But that might just be my Catholic education talking…

Alex

www.m4c-sustainability.co.uk

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Not a scientist? How do you make your mind up about climate change?

The North West could get wetter

I’ve been thinking a bit about climate change partly because of the
COP17 conference in Durban but mostly because of the spat between Lord Nigel Lawson (ex-MP and climate sceptic) and Sir David Attenborough (much beloved documentary maker and AGW believer).

In case you don’t know, Lawson accused Attenborough of preferring “sensation to objectivity” when it comes to climate change. Poppycock said I, what do you know, you’re an ex-politician not a scientist.

Then it hit me…I’m not a scientist either. I’m a philosopher, sustainability consultant, and a Guardian reading, radio 4 listening, real ale drinking one at that.

I don’t understand the science behind climate change – particularly the nuances which seem to cause all the debate. So why do I believe in man-made climate change? With a bit of critical thinking…finally I had found a use for that Philosophy degree.

When I had thought about it I realised it came down to two main things: who do I believe most and what are the risks.

So who do I believe most?

This is obviously pretty complex, and based to a large extent on my own prejudices, beliefs and experiences. To me this basically comes down to who has the most to lose, who has the most money and who has the most power.

In all these cases, to my mind at least, this is those who don’t believe in climate change – in particular the industries reliant on fossil fuel and those with investments in them.

While there is money to be made from ‘green’ technologies and solutions (including, in the spirit of full disclosure, the industry I work in), the industries based around fossil fuels are far and away larger, richer, more powerful and better established.

I also believe the scientists and from what I’ve seen there does seem to be a consensus among climate scientists (and I for one don’t care what other types of scientist think on this one). And I can’t imagine that climate scientists have anything to gain through misleading the world at large or (and this could be naïveté on my part) have the reasons or inclination to construct a grand conspiracy among themselves.

What are the risks

I also have conducted a pretty basic mental risk assessment along the lines of Pascal’s wager and the one in Greg Craven’s “The Most Terrifying Video You’ll Ever See”. This is based around what will happen if we do or don’t take action and if climate change is or is not real. My thoughts are below – I realise they are over simplified but you get the gist! Either way they suggest that taking action is positive no matter whether climate change is real, man made or not.

Climate change is not real Climate change is real
We take action We spend a few billion dollars (not that much in the grand scheme of things) on cleaner technology. Maybe creating ‘green’ jobs in the process and when the oil runs out, we’re prepared. Happy days – we averted disaster.
We don’t take action We run out of oil anyway and have to adapt our technologies anyway. Disaster, the North West gets wetter (if that’s possible) while other places get drier – cue famine, Sea levels rise (bye bye Hull, Netherlands, Bangladesh) – cue millions of displaced people.

What do you think? Is my reasoning sound? What is the best way for a non-scientist to decide their stance on a complex issue like climate change? Was my philosophy degree a complete waste of time?

Alex

www.m4c-sustainability.co.uk

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Natural capital – how much is it worth?

Can you put a price on natural capital? How can biodiversity be economically quantified? Nature provides services for free – water, clean air, soils and raw materials that industry relies on, so how can we put a price on biodiversity? Should this put us off from trying?

Economies across the globe depend on natural resources to provide some basic inputs that help make goods and services. The economic success of our economies depends on a healthy environment and using the natural resources our planet provides in a sustainable way.

The resources that nature provides us are free, we all know that. But in essence they are not, they do have a price.

Human beings are biophiles. Biophilia is the inextricable link between hu

man beings and other life forms and systems. This is not just a spiritual phenomenon, biophilia has an economic impact – through the tourism and leisure industries, and it also impacts on our health – through mental health issues and physical conditions.

Valuing what nature provides us spiritually, culturally and economically is certainly a tough job, but boardrooms are waking up to biodiversity.

So how do we go about quantifying the cost of biodiversity and ecosystems? How can we possibly attempt to quantify this?

Some argue the cost of protecting endangered species is too high and the burden placed on landowners is huge. Another argument against paying for biodiversity loss is that conservation impedes development. However, others argue that with certain species on the brink of extinction because of our actions, the cost of saving them is priceless.

The simple answer to this complex question is how can we afford not to save biodiversity? As we destroy habitats and species, we endanger food supplies that can impact on health and the production of new medicines. By damaging ecosystems, we are harming the very air we breathe, the water we drink and the climate we live in. What will be left for future generations?

Efforts made by businesses to quantify their impacts on diversity should be applauded.

A couple of good case studies include:

M&S has assessed its biodiversity impacts by introducing Biodiversity Action Plans for all major store construction programmes where ecological impacts can be influenced, as well as targets across raw materials used in its products.

The Co-operative was one of the first organisations to join the Marine Steward Council (MSC) and has avoided all species on the their fish to avoid list.

To find out more about valuing the cost of biodiversity – here are some useful links:

www.teebweb.org – The Economics of Ecosystem and Biodiversity System

http://www.guardian.co.uk/sustainable-business/blog/biodiversity-business-strategy?intcmp=122 - Natural capital: pricing the priceless

 

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How can we live more sustainably?

Is living sustainably all about changing our behaviour? Or does it come down to attitudes? And who’s responsibility is it? Ours? Governments? The companies who design and make the products we buy?

Behaviour definitely does matter. It influences the food we buy, the way we choose to travel and how we heat our homes. But focusing purely on behaviour, on the immediate needs and people’s self-interest may not be the right answer. For example – getting people to save money and switch to a greener energy provider and then using the savings to pay for a long haul flight, does not contribute to a more sustainable way of life.

How can we get people to think of the bigger picture without promoting sustainability as self-righteous and only for the enlightened?

Nudges are a good way of getting people to think more about sustainable behaviour. Making things easier – like improved cycling routes and facilities in cities, using social norms – comparing your energy bill to your neighbours and financial incentives – i.e. the opposite to slashing solar panel subsidies.

Others argue that you need to go beyond nudges and introduce regulation to change behaviour. Many cite the decrease in the number of smokers as being down to the introduction of the smoking ban and higher taxes on cigarettes, rather than the gruesome pictures on cigarette packets.

Does the responsibility lie with the companies who design and produce the products and services that we buy? After all it is their products and services we buy and if we do not have sustainable alternatives then what choice do we have? Or is the government’s responsibility to introduce more sustainable-focused legislation?

Either way we can all point the finger of blame in others directions. But ultimately behaviour change is down to us. As an ex smoker I can say that the smoking ban made me feel unsociable and the rising cost made me think twice too. But ultimately it came down to wanting to change, and that is what we as an individual, a family, a community, a country have to want to do if we want to live more sustainably.

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Repair vs Replace – Environmental costs of technology

I have come across many articles and news items on the human cost of technology – the rare earth metals contributing to devastating human rights abuses; but what is the cost to the environment? What is our fast-paced consumer society – with its ‘replace not repair’ attitude really doing to the environment? Now in the run up to Christmas with consumers going wild for the latest gadget, newest smartphone and latest tablet – could we just stop and think of the environment for a second?

As we know, our electronic products (as well as other everyday products but let’s focus on electronics for the minute) are made up of rare metals that are essential to our daily lives. The environmental cost of having this latest technology that we cannot seemingly live without is huge. First minerals have to be extracted from the ground, purified, and then end up in products that have a short shelf  life because we are constantly told by manufacturers that this will only last  a certain amount of time before we need a new one, or the latest phone with the newest software has been released. Finally, these products are tossed in to landfills because it costs less than recycling them at certain facilities.

Extracting metals from the earth is a dirty process and it takes its toll on the environment. Mining roads are hacked out of the local habitat, topsoil loss causes environmental degradation and the groundwater can be affected by leaky ponds. These precious minerals find their way in to our products and are designed only for limited use. It is cheaper to replace rather than repair in our society. Why bother repairing your phone when its software is outdated?

Products that end up in landfills can be more detrimental to the environment at the end of their life cycle than they are at the start. Many landfills do not have sufficient lining to protect from dangerous chemicals that seep out of electronics and in to the atmosphere. There are some recycling facilities that behave responsibly; providing their workers with protective equipment and use pollution controls around the facility to protect local communities from harmful toxins.

Other facilities are not so responsible. Often found in the developing world, workers at these facilities are not protected from dangerous toxins as they take apart electronic products to salvage anything of value.

The current global business model dictate that manufacturers are required to sell as many products as possible and consumers demand the latest technology. How can we find a solution to ensure the environment isn’t constantly losing out.

Manufacturers and designers should think more about the design and usefulness of their products – the life cycle of a product has to be rethought and redesigned.  We want more durable products and more opportunities to lease household goods rather than having to commit and buy our own. We lease cars, so why not electrical items or household goods? As consumers we need to challenge manufacturers more – we want ‘repair’ rather than ‘replace.’

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Dodd-Frank Questions

The SEC met in Washington yesterday to try and formulate its final rules on Section 1502 of the Dodd-Frank Act. A range of panelists were invited, including representation from UK NGO – Global Witness, civil society and industry. Notably absent – Congolese representatives.

Yesterday’s roundtable discussion brought together these representatives to discuss the complexities of global supply chains and how the precious minerals in the eastern DRC are continuing to fuel the conflict. Human Rights advocates are in strong support of the legislation, citing a direct link between the demand for minerals that go in to our IPhones, BlackBerry’s, mobiles and laptops, and the human rights abuses in the DRC.

Many in industry are not the biggest fans of the Act, for two main reasons: cost and complexity.

Cost – industry estimates the cost of implementing the Act to be between $9-$16 billion, whereas the SEC has estimated a more conservative figure of $71 million. The cost of getting their suppliers and manufacturers to probe their suppliers and manufacturers will be passed on to consumers. Due diligence reporting for companies has pushed up the price of Congolese minerals, resulting in less demand and thus a de facto embargo of Congolese minerals has been the result. Thousands who rely on mining for their livelihoods have been put out of work.

Complexity – minerals change hands multiple times on their route from mine to market and are found in millions of parts that are embedded in millions of products to be sold all over the world.  Critics say that it is virtually impossible to trace each mineral back to its point of extraction because once minerals reach the smelting process they are mixed with materials from all around the world. Some products contain such tiny amounts of minerals that it is extremely difficult to trace – so how tiny is too tiny?

A representative at the roundtable from Kraft Foods claimed she had been hyperventilating at the thought of reporting on conflict minerals. Her company uses tin to make biscuit tins and with over 100,000 suppliers making over 40,000 products – the complexity of the task is quite overwhelming.

Industry  representatives have asked the SEC to give them more time, stating that it would be impossible to be able to talk to each and every one of their suppliers to find out what mineral comes from where in time for reporting beginning in the next financial year. Others believe that a phased-in approach and more flexibility in the proposed rules will put less pressure on suppliers further down the supply chain to comply with mineral reporting. Companies shoul begin reporting and then continue to improve over time.

Other questions have been raised over whether the provisions on reporting conflict minerals should be increased to include niobium – a mineral that resembles tantalum, and is used in stainless steel alloys for nuclear reactors, jet engines, cutting tools and pipelines. Niobium is also found in the DRC and its adjoining countries.

There is also the issue of 91 tonnes of untagged minerals that were seized in Rwanda between March and September this year. Minerals that were mined before September 2010 are not up to today’s standards due to new certification standards initiatives and because the exact origin of minerals cannot be determined. Untagged minerals are sitting in bags not being used, the issue is what to do with them? Rwanda has announced that it will send 70 tonnes back to the DRC and is in the process of identifying the origins of the other 21 tonnes. Could these minerals not be sold at a cheaper rate and the money given to fund community projects to help victims of violence? Who would administer that?

Another important question has been raised – what is the EU doing about conflict minerals? Should the EU create an equivalent to Dodd-Frank? Is there any need? The EU should take the weaknesses of the American legislation and formulate a new and improved legislation that will nurture, facilitate and support governance structures in the DRC. A technical solution on its own will not solve the conflict. The EU should look to strengthen and facilitate governance structures in the DRC that will complement industry regulation. Strengthening the socio-economic developments of mining communities should also be a priority of the EU.

What is clear is that industry cannot end this conflict on its own by reporting on whether conflict minerals are used in its processes. Strengthening the governance structures in the DRC in order for the Congolese government to establish control over mining areas is essential. Although trying to exert influence over an area the size of the UK where corruption, extortion and violence  are part of everyday life is enough to cause any policy maker to hyperventilate. Yet the alternative is to do nothing.

Yes there is much wrong with Dodd-Frank, but it is a start. And it is there to be improved. We will continue to wait with baited breath to see what the SEC come up with….

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